To benefit from a link-building strategy, incoming referrals should be as genuine as possible – namely from social media network accounts, established online magazines or third-party blogs you contribute to, provided the subject matter of the articles is relevant to your online business. For example, you cannot embed a backlink to your site from a football report if your website promotes mobile phones. It will also help if you have Google Author Rank, which indicates you are, or employ, a reliable writer who produces high-quality content.
Google crawlers can detect where, and when backlinks come from. If you have links coming in on a regular basis from a number of different sites, a red flag will be put up and your site will be investigated. The likelihood is you will probably receive a penalty — especially if you are using the same few keywords.
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