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Tuesday, 26 February 2013

Google Dishes Out Widespread Penalties For Advertorials

Recently Google penalized Interflora, a very popular UK flower seller, for using advertorials as a way to boost their site's ranking before Valentine's Day. Then we noticed that Google not only penalized Interflora but also the news sites that were placing the advertorials on their behalf by downgrading their PageRank to zero.

Google Team Say, "Please be wary if someone approaches you and wants to pay you for links or "advertorial" pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. The consequences for a linkselling site start with losing trust in Google's search results, as well as reduction of the site's visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google's search results.

Friday, 1 February 2013

Search Engine Optimization Tips for Your Online Business

If you have an online business, you need to develop a good search engine optimization campaign to improve your presence on the internet. Do not limit your SEO campaign to your main website. You should also optimize your mobile website, social networking profiles, YouTube videos, message board, your articles featured on article directories, and your blog.

Creating quality content is the most important thing for the success of your online business. If you are able to write quality articles or create excellent videos, people will share this content, which means more back-links to your site or blog. Visitors will come back to your site if they know they can find quality content or if they subscribe to your newsletter or social networking updates. The popularity of your site will directly influence your ranking in search results. No matter how good your other SEO techniques are, your site will not be successful if you do not create quality content.

The concept of search engine optimization is not optional if you are serious about having a popular website that gets visitors, traffic and hopefully business from search engines. The results are just too important to ignore. Fortunately, you can do some things about it on your own or make specific requests of a professional to help you. Those specific ideas were listed in this article, so you now know what to do!