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Friday, 29 July 2011

SEO Interview Questions

What is keywords Density?

Keyword density is a jargon term in SEO that refers to the number of times your keyword phrase appears on the page.Keywords Density in content of webpage will be around 3-4% only....

keywords density tools: http://tools.seobook.com/general/keyword-density/

What is mirror sites?

This page describes the term mirror site and lists other pages on the Web where you can find additional information.

What is niche sites?

Niche website are those web sites that are distinctly centered on one product, marketplace, theme, and market segment. A niche market is the subset of the market on which a specific product is focusing;

What is dofollow and nofollow link?

Nofollow links attributes do not allow search engine bots to follow link.That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only Humans will be able to follow the links. Though some time back Google made it clear that they don’t consider nofollow link attributes but weightage of such links are really less.

Example of Nofollow Link:

Dofollow links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you.

What is dashboard?

a dashboard is an information system user interface that (similar to an automobile's dashboard) is designed to be easy to read.

What is apache server?

Apache server is that open source web server which faciliate the growth and running of all website over the world wide web.

What is negative SEO?

Negative SEO is the act of purchasing spammy links and pointing them at your competitors’ sites with the intention of getting them penalised.

what is reverse SEO?

Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google.

What is SEM?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions)

Difference between directory submission and Classifieds Posting?

directory submission is the place where we can submit our website to describe our website by giving a relevant title, description. And while coming to the classifieds it nothing but advertising, where we can promote our services/products etc. in both sides we may get backlinks to our website. 

What is difference between blog posting and article submission?

In article submission you submit your article in different article submission website and for blog submission you have to create blog and then post content in it. In blog submission you create your own blog so there is not any limits of put links in your content in article submission websites you have to follow article submission website’s rules and regulation in some websites you can’t give more than two links and majority article submission websites not allow link in your article they allow to put limited links in resource box.

Through article submission you can get back link from different article submission website which is hosted on different IPs but in blog submission you can get back link from different inner URL of one blog URL. 

What is cloaking in SEO?

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. 

What is XML Language?

Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. The design goals of XML emphasize simplicity, generality, and usability over the Internet. XML Languages are used to store and store the data in a easily way from application to organisation.

what is html and xml sitemap?

html sitemap is very useful for vistors purpose. It help the visitors to navigate the webpages of your website they are looking...and xml sitemap is very useful for search engines prospectives..We used xml sitemap to tell the search engines that how many pages in our website and search engines easily crawl or index your website pages.

What is unique visitors?

Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.

What is caffeine index in Google?

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresh information than ever before — no matter when or where it was published.”

Also Google made it very clear that ‘Caffeine provides 50 percent fresher results for web searches than our last index’. Speed and accuracy are the underlying factors behind Caffeine which equips Google to crawl and analyze web pages faster

Dynamic web pages are web sites that are generated at the time of access by a user or change as a result of interaction with the user. 

The static website is simple website design which is cost effective and beneficial for the small enterprises or individual to expand their business through web. 

Factor which determine the search engines ranking of any website?

There are three main factors that determine the search engine ranking of your website:

Site optimisation
Site popularity
Link popularity
Site optimisation is about placing your keywords in the right places on your website and making your website accessible to search engines. Please read Search engine optimisation: The basics for more about this.

Site popularity can be achieved through online and offline marketing and through link popularity - the more websites that link to you the more people will find your website.

What is Guest Blogging and its benefits?

Guest blogging is the act of writing for another blog with the hope of getting quality backlinks, getting traffic, gaining exposure and building relationships. Guest blogging is a marketing strategy that helps to both improve search engine positioning and establish your credibility within your niche.

Guest blogging simply means the exchange of content from one blogger to another. It involves those people who post their articles to other websites other than their own. These people are known as guest bloggers.