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Wednesday 12 September 2012

Importance of Google from SEO point of View

Everyone wants to get their website a top ranking in Google but have you ever wondered- “Why is Google so important from SEO point of view” or “Why everyone wants a top ranking for their website in Google only when there are thousands of other Search Engines”?

There are many other search engines, but Google is the most prominent, most used, and most important of them all. Google also provides search results to other “partner” search engines and directories. This means a #1 ranking on Google will most likely land you a #1 ranking on these partner sites as well. We say “likely” because the partner sites may to modify their results a little bit so the rankings across the partners may not be exact.

Specifically, a #1 ranking on Google for a specific search term also means a #1 ranking on AOL, Netscape, Earthlink, Compuserve, Lycos, iWon.com, Go.com and AT&T Worldnet. With its partners included, Google alone is responsible for powering over 70% of all search engine traffic to websites

Clearly, Google is where we need to focus our website promotion efforts first. After you have applied the techniques discussed (in the upcoming Sections), have noticed your results, and then improved your efforts over time, you will start seeing dramatic results for your website. The two other major search engines of importance – Yahoo and MSN Search, look for the same things as Google in terms of ranking sites. So if you get it right for Google, you have also gotten it right in general for the other search engines as well.

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