Here’s a step-by-step process we can recover our website from EMD (Exact Match Domain) Low quality penalty:
Step 1: Remove or augment all content on your EMD website that could be considered to be low quality. Ask yourself whether the content is written for search engines or provides genuine value for your readers. Be honest.
Step 2: Get an inbound link profile audit to identify spammy inbound links that could be yielding negative trust signals to Google, then engage in a link removal campaign to attempt to remove as many of them as possible.
Step 3: Add social share buttons to all of your content, if you don’t have them already.
Step 4: Get in a routine of regularly adding new, awesome content to your website (more is always better, but I recommend once a day). If you don’t have time to write your own content, outsource it to a professional writer.
Step 5: Engage in an SEO link building campaign to increase your website’s credibility and authority. Guest blogging services are available to assist with quality, ethical link building tactics that are endorsed by Google and Bing.
Step 6: Engage in a social media marketing campaign to gain “social proof” via social signals.
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