1. Page Titles
Each page needs to have a title that is brief, descriptive and attracts the target audience.
It has to be clear and concise, a sort of preview of what you will get once you continue reading on.
However, any website can have the best content and page titles in the
world but if it only has 3 to 10 pages worth of content, people are more
likely to search for the information elsewhere.
2. Use Images Wisely
This means images should be matched with words. Content creators should
be careful with using images because it may affect page speed.
3. Text Formatting: H1, H2, H3, Bold, Italics
Bold and italics should be used to attract attention and emphasis.
4. Page Speed
Remove unused plug-ins
Images with smaller KB load faster
Use online tools like Pingdom and GTMetrix to test the speed of your
site. Some of these free tools can find out which components of the
website makes it slower; the website owner can then change or remove
them completely.
5. Internal Links
These are links inside
the website that lead to content that is relevant to what you are
reading now. The purpose of internal links is to help the user navigate
the website easier.
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“Don’t always link old posts from new posts but every couple of weeks go back and link newer posts from older posts.”
6. Maximize Social Media
What is good about social media is that there are comments, shares and
likes, which are highly measurable. Hence, to determine whether your
content is performing well enough, you should simply analyse the stats.
Social media, just like SEO, is an excellent way to gain more users,
page views and visitors because it gives you the needed exposure when
people share and engage with your content and updates.
7. External Links: Get Links from other Websites
8. Our Mobile World
Websites have to create content that is native for mobile phones; most
websites today are still created for the desktop user in mind.
Going back to Gary Vaynerchuk, he stated that the mobile phone is the TV
of our generation and the TV is becoming the radio. The mobile phone is
more than a TV.
Source :- https://www.facebook.com/groups/HumansofDigitalMarketing/permalink/989608487863734/