Top 21 SEO Tips and Tricks to follow in 2013

1. 1.Determine the strategy for keywords
2. 2.Make list the potential keywords
3. 3.Check competition of keywords
4. 4.Check html tag
5. 5.Check Title
6. 6.Check meta tag and description tag
7. 7.check URL
8. 8.Check First Paragraph
9. 9.Content lengths
10. 10.Content quality
11. 11.Keyword Density
12. 12.Image Optimization
13. 13.Sitemap submission
14. 14.HTML Sitemap
15. 15.Avoid excessive HTML
16. 16.Avoid major content in Flash
17. 17.Robots.txt
18. 18.Use social media effectively
19. 19.Generate Quality backlinks
20. 20.Use Google analytics
21. 21.Keyword Tracking.

Google AdSense Confirms Favicons On Ads

Recently Google has officially announced that favicons on some text ads are the real deal. 

Google Team say, " Today we’re happy to share the introduction of favicons to our text ads. A favicon is a small graphic that an advertiser can use to brand their website, such as their company logo."

Google said you should expect a positive impact on user experience and publisher earnings.

Why Offline Businesses Need Online Marketing?

You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong. Do not miss out on sales and customers by ignoring or avoiding online marketing. One of the key principles of business is to be where your target audience is looking for you. A growing number of consumers are searching online before making a purchase decision, so your business needs to be there in order for them to find you and include your company in their decision making process.

How do consumers search for businesses?

90% use a search engine

48% use the online Yellow Pages

42% use comparison shopping websites

Google Updated Penguin 2.0 Web spam Algorithm 2013

Matt Cutts said we started rolling out the next generation of the Penguin web spam algorithm on 22 May 2013 and the roll out is now complete. That update affects 2.3% of English-US a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web spam will see more impact.

Matt Cutts On 10 New SEO Changes At Google In Next Few Months

He pre-announced changes Google will be implementing to the ranking and indexing algorithms in the next few months. Specifically, he mentioned about ten changes coming to Google's search results and algorithms over this summer - in the "next few months

Google Team say, they will do some changes in the following areas which are given below

1.Major Penguin Update

2.Advertorial Spam

3.Spammy Queries Being Looked At

4.Going Upstream At Link Spammers

5.More Sophisticated Link Analysis

6.Improvements On Hacked Sites

7.Authority Boost In Algorithm

8.Panda To Soften

9.Domain Clusters In SERPs

10.Improved Webmaster Communication

The Top Five SEO Mistakes According To Google’s Matt Cutts

(1) Not having a website or having a website that is not crawl-able is the biggest mistake he sees.

(2) Not including the right words on the page. The example Matt gave is: don’t just write, “Mt. Everest Height” but write, “How high is Mt. Everest?” because that is how people search.

(3) Don’t think about link building, think about compelling content and marketing.

(4) Don’t forget to think about the title and description of your most important pages.

(5) Not using web-master resources and learning about how Google works and what SEO is about.

Google's Targeted Penalty Webmaster Tools Notification

One Webmasters are sharing with other webmasters. The interesting part is that this notification is very specific that although the site has a penalty, the penalty is only being applied to a specific page or section of his site.

Google said the penalty is "very targeted action to reduce trust in the unnatural links," but not in the other links pointing to the site. Google said they took "very targeted action" because they know these "links may be outside of your control" and thus don't want to penalize you for that.

Google did add that they "recommend removing any unnatural links to your site" and when you do, you are recommended to "submit a reconsideration request."