Google Updated Penguin 2.0 Web spam Algorithm 2013

Matt Cutts said we started rolling out the next generation of the Penguin web spam algorithm on 22 May 2013 and the roll out is now complete. That update affects 2.3% of English-US a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web spam will see more impact.

Matt Cutts On 10 New SEO Changes At Google In Next Few Months

He pre-announced changes Google will be implementing to the ranking and indexing algorithms in the next few months. Specifically, he mentioned about ten changes coming to Google's search results and algorithms over this summer - in the "next few months

Google Team say, they will do some changes in the following areas which are given below

1.Major Penguin Update

2.Advertorial Spam

3.Spammy Queries Being Looked At

4.Going Upstream At Link Spammers

5.More Sophisticated Link Analysis

6.Improvements On Hacked Sites

7.Authority Boost In Algorithm

8.Panda To Soften

9.Domain Clusters In SERPs

10.Improved Webmaster Communication

The Top Five SEO Mistakes According To Google’s Matt Cutts

(1) Not having a website or having a website that is not crawl-able is the biggest mistake he sees.

(2) Not including the right words on the page. The example Matt gave is: don’t just write, “Mt. Everest Height” but write, “How high is Mt. Everest?” because that is how people search.

(3) Don’t think about link building, think about compelling content and marketing.

(4) Don’t forget to think about the title and description of your most important pages.

(5) Not using web-master resources and learning about how Google works and what SEO is about.

Google's Targeted Penalty Webmaster Tools Notification

One Webmasters are sharing with other webmasters. The interesting part is that this notification is very specific that although the site has a penalty, the penalty is only being applied to a specific page or section of his site.

Google said the penalty is "very targeted action to reduce trust in the unnatural links," but not in the other links pointing to the site. Google said they took "very targeted action" because they know these "links may be outside of your control" and thus don't want to penalize you for that.

Google did add that they "recommend removing any unnatural links to your site" and when you do, you are recommended to "submit a reconsideration request."

What is Google doing?

A few years ago, web thinker Jeff Jarvis published an homage to the world’s most successful Web search and advertising company titled “What Would Google Do?” These days, the question seems to be, “What is Google doing?”

Google won us over with a revolutionary approach to Web search that made its predecessors seem archaic. It quickly toppled Yahoo as the coolest company on the planet based solely on its efficient and fast way of finding everyone else’s content. Now, though, Google is something entirely different.

Search has turned out to be only Google’s opening gambit. It still owns just under 70 percent of search market share, and because of that reach about 40 percent of online advertising. For some companies that would be enough, this one, near-perfect service. But Google had bigger ambitions than merely imposing order on the Internet’s chaos.

Google DMCA Algorithm Worries Some Webmasters

Google launched a new search algorithm aimed at downgrading the ranking of those who have many DMCA requests that were legit.

But any user generated content site should have policies and measures and checks to ensure unique, valuable and not-stolen content is used on the site. If you do not do that, you can be hit by not just the DMCA algorithm but algorithms like Panda.

Avoiding Google Penalties for Link Building

To benefit from a link-building strategy, incoming referrals should be as genuine as possible – namely from social media network accounts, established online magazines or third-party blogs you contribute to, provided the subject matter of the articles is relevant to your online business. For example, you cannot embed a backlink to your site from a football report if your website promotes mobile phones. It will also help if you have Google Author Rank, which indicates you are, or employ, a reliable writer who produces high-quality content.

Google crawlers can detect where, and when backlinks come from. If you have links coming in on a regular basis from a number of different sites, a red flag will be put up and your site will be investigated. The likelihood is you will probably receive a penalty — especially if you are using the same few keywords.