#copied but found worth reading
Off page SEO is nothing but improving your website positions in
Search Engine Results Page (SERP). It tells Google what others think
about your site. Based on the links that you have on your site, search
engine assumes that you have great content.Let’s dive into the details
for more info on off page search engine optimization.
Get Authority Backlinks
You know, without backlinks, it’s impossible to rank on first page search results.
Backlinks are the most important off-page SEO factor when it comes to
content marketers and bloggers. Because search engines trust your
website more if your site has any authoritative relevant backlinks.
When Google looks for fresh content, it indexes your new pages and
makes it available for search users. When relevant search queries are
triggered, Google uses some algorithm facts to determine whose pages
will rank. This we call as Google ranking factors in SEO terminology.
Here are the most important factors that Google considers while ranking:
The number of linking domains. The number of domains linking to your site is one of the most important ranking factors.
Page rank of a linking page. The links from the high page rank website
is considered more than the links from low PR pages. Yes, try to get
links from high PR pages.
The number of linking page. It is always
recommended to have more links from individual domains rather than from a
single domain.
Authority of linking domain. A link from low pagerank page on a high pagerank site is better than from a low pagerank one.
Count number of dofollow links. As Google officially stated that it
won’t count nofollow links while ranking, it considers dofollow links.
Contextual links. The links within the content of the page are worth more than the links in a sidebar.
Links from homepage. The links from a homepage of a linking domain carry more strength than those on one of its pages.
Link relevancy. The links from pages related to your pages topic carry more relevancy for search engines.
Google views your website as more valuable than others if you have many
backlinks from authoritative websites. Google analyzes the questions
about links like, where does the link comes from?, quality of the link,
how fresh the link is? Etc..
How to get those authoritative links?
#1. Guest blogging: No doubt, guest blogging takes you so far and helps
a lot in acquiring great links The only challenging task here is, you
need to do a lot of research about the topic. After that, you need to
find out the top blogs in your niche and submit your pitch. If they
accept and yes your article gets published.
#2. Broken link
building: To earn the links, this method is pretty much faster than
guest blogging. Do you know, lots of links on some authority blogs are
actually dead. If hosting expires, during file transfer or migration of
the sites, links are bound to break.
The one good point is broken
pages don’t affect your site’s ranking. But it does give bad experience
to user. If your customer service is bad, then 85% of your business
could be lost according to the Sacramento Design Network.
So,
conduct a backlink analysis on your niche websites. Find broken links,
contact the owner and let them know about their dead links. There are
chances that they will do a return favour by including your link on
their website or you can offer replacement link too.
#3. Create
compelling infographics: It always gives impressive results provided
they are created with great information. If you have budget to afford,
you can use Canva for professional infographic designers.
If you
want to attract huge number of audience and acquire authoritative back
links, then infographics works the best. Because, the ideal customers
respond to visual content better than the plain text.
Infographics goes viral if you give sufficient promotion to it. When
people share your infographics, it continuously generates organic
traffic to your blog.
Source:-https://www.facebook.com/groups/HumansofDigitalMarketing/permalink/973708636120386/
